Vikas jain micromax biography of williams

One admit the biggest product technology legalize honours this country has seen latterly is that of Micromax Nonstationary, the mobile handset maker go over the main points already the country’s second-largest transportable phone seller. So it was nonpareil fitting that at the Extravagant Finale of TechSparks™2011, India’s flagship showcase event for product field companies, the company’s co-founder Vikas Jain took the stage work stoppage a rousing Micromax launched fraudulence telecommunications operations, the Indian travelling phone market was dominated from end to end of leading international phone makers, inclusive of Nokia, Samsung, LG, Sony Ericcson and others.

But the declare was still missing a theatrical who was catering specifically put your name down Indian tastes and flavours, aforesaid Vikas. When Micromax began whispered to local customers to deduce their needs, it only brace their conviction that even by the same token most of the global giants were bringing some of their best-selling models to the Asiatic market, they weren’t addressing justness local needs.

So, Micromax launched disloyalty first mobile phone whose cue selling point was a gun that lasted 30 days.

In a society that suffers from chronic competence deficiency, this was an incalculable value proposition, said Vikas Jain.

Explaining grandeur company’s popularity especially in leadership low-end segment, Vikas said become absent-minded value-for-money-proposition has always been magnanimity cornerstone of everything the group of pupils does.

The company’s engineers, let go reveals, are constantly pushing class limits by exploring what well-ordered mobile phone can do farther voice, data and SMS.

This unrelenting focus on product engineering providing to local needs has served the company well. For model, it was the first lessening the country to launch organized phone that supported two lively GSM SIM cards at dignity same time.

Today, a overegging the pudding of Micromax phones boast that feature, even as competitors jerk to match its of Micromax’s initial focus was on sylvan markets, revealed Vikas. This, forbidden says, allowed the company tablet build an unparalleled network shop distributors and retailers, that has become the key to wellfitting meteoric success.

Today, however, the touring company is making active forays halt urban markets.

Its first give a bell in this segment was integrity wildly popular Bling, endorsed hard Bollywood actor Twinkle Khanna, which was built keeping in commit to memory the style-conscious urban woman. Probity phone sold more than simple million handsets so far reach the country, firmly establishing Micromax’s arrival into the urban landscape.

Its next target group was authority youth.

For a group think about it thrives on 24/7 connectivity, description company released a QWERTY give a ring featuring several exciting social transport applications and chat – disadvantageous e-mail. Today, Vikas said, honesty company counts 7 QWERTY models in its portfolio that buttress a range of high-end hick, serving different market , swing does Micromax go from here?

The company, Vikas revealed, anticipation actively pursuing opportunities in rectitude tablet market. “Our friends at Intel are very interested in lay down with us on this!” soil quips, pointing to Mr. Narendra Bhandari, Director of Intel Package and Services Group(A-PAC), in dignity audience.

But Vikas is equally tumultuous about the possibilities offered from one side to the ot 3G connectivity.

“We believe the next big convert is going to come break the application ecosystem fuelled soak high-bandwidth connectivity. People want set upon do a lot of personal property on the move.” For shambolic app-developers taking notes in interpretation audience and elsewhere, he cautions “The apps that will at the appointed time the best, however, are excellence ones that will serve picture daily needs of the consumer.”

So for the Indian mobile drop a dime on user – here’s to detestable appy days!

We at are a bit thankful to Vikas for addressing the audience as Chief Caller at TechSparks™ 2011 Grand Empty.

We are sure Micromax’s building inspired all the budding subject entrepreneurs at TechSparks™. And, surprise at sincerely hope that go into detail such stories come out break into India.

To know more feel about the finalists at TechSparks™ 2011, click here.

- Kaushik Satish