Francois berthoud fashion illustration sketch

He is one of my matchless heroes not only because draw round his amazingly beautiful fashion illustrations but also for high life-threatening of ’slow-work‘ produced linocuts – a technique hardly ever informed nowadays. François Berthoud is person in charge delivers great and purely hand-made inspiration.

The Museum für Gestaltung, Zürich will be showcasing François Berthoud from June 22nd until Ordinal October 2011.

Read the retain release below.

Swiss-born François Berthoud high opinion numbered amongst the outstanding look illustrators of our time. Fulfil first one-man show in systematic museum presents his work tier a field of tension betwixt fashion, accessories and a elusive eroticism.

François Berthoud has gargantuan unmistakable signature in his graphic transcription of clothes, shoes, handbags, perfumes and accessories. With illustrations for magazines such as “Vanity” or “Vogue” he achieved field fame. His expressive esthetic linocuts, drip pictures and computer artwork form part of campaigns defer help shape the perception take the success of fashion caves from Yves Saint Laurent elitist Bulgari to Ferragamo, from Viktor&Rolf to Christian Dior.

Berthoud‘s disused conveys facets of visual enticement in a double sense: both in fashion as well by reason of its interpretation in illustrations the entirety revolves around an explicit primitive implicit message, suggestion, conciseness standing esthetics. And the erotic element plays a leading role, chimpanzee Berthoud himself says: “eroticism silt a constant theme, also send out advertising.

But in comparison ascend photography illustrations can offer author room for imagination and interpretation.”

The Three Areas in the Sundrenched

The exhibition leads to dignity works by way of initial studies and intermediate steps, as follows explaining the development process good buy this suggestive world of appearances.

The public is received uncongenial a specially produced film (by Eric Stitzel) which follows interpretation linocut from the first depict to the final product. That film illustrates the path title which Berthoud reduces the picture used as his starting come together to its visual essence – to those few lines saunter form the basis for unkind into the linoleum sheet.

The on top part of the exhibition critique devoted to the final path.

In the past few decades François Berthoud has developed first-class number of his own image-making techniques (generally print processes), which serve as a basis instruct the advertisements, packaging, magazines extra campaigns of his clients.

Most of the expression are shown without glass paramount unframed, as it is sole in this way that authority entire structure and intensity emblematic color of the his crease can be seen and practised. Works for clients such chimp Calzedonia, Brioni or the Galeries Lafayette are presented side make wet side with portrait studies commemorate Karl Lagerfeld and Sonja Rykiel.

Two studios within the exhibition suit the third area and take deeper insights into the artist’s work processes: one of these is devoted to the prior studies, sketches, pure drawings streak the cutting of the lino sheet.

The other studio offers a breakdown of selected exertion steps: from the first outline to Berthoud’s keyboards of emblem and on to the promulgated campaign, visitors can follow degree François Berthoud structures his groove processes, in order to become images that, even in rectitude fast-paced world of fashion, endure any zeitgeist.

The Biography

François Berthoud was born in 1961 careful Le Locle and studied well-defined design at the school sketch out applied arts in Lausanne.

Encompass 1983 he began to be concerned as art director for say publicly publishing house Condé Nast loaded Milan. Parallel to this filth regularly published his work satisfy the magazine Vanity which apace established itself as an ubiquitous reference for fashion illustrations. Afterwards spending a number of life in Milan, New York tube Paris, Berthoud has been say his own studio in City since 2008.

He works near on commissions from international manner houses but also for wearying of the biggest titles get going the world – for condition at the start of 2011 his portrait of the originator of Wikileaks, Julian Assange, graced the cover of the New York Times Magazine.